The 5 Best LinkedIn Influencer Marketing Campaigns of 2025
If there was ever a year that proved the power of LinkedIn influencer marketing, it was 2024.
More brands partnered with industry voices, thought leaders, and niche creators—using LinkedIn to drive trust, engagement, and real business impact.
At Creator Match, we saw this shift up close. We built and managed several high-impact campaigns, and we kept close tabs on many others that made a strong impression.
These campaigns set new standards for what works on LinkedIn. What made them successful, and how can you apply those lessons to your brand? You’re about to find out.
To help you position your brand for smarter creator marketing this year, we’ve rounded up some of the top LinkedIn campaigns from last year.
Let’s explore them.
5 Successful LinkedIn Influencer Marketing Campaigns
Not every LinkedIn campaign gets it right—but these five did.
Here’s how they made an impact and what you can learn from them.
1. Notion Faces by Notion
Notion is an all-in-one workspace designed to streamline collaboration and organization for individuals and teams. The tool combines note-taking, project management, and database functions into a single platform, allowing users to customize their workflows and enhance productivity.
Campaign Objective
Notion wrapped up 2024 by preparing for one of its most ambitious influencer campaigns to date.
Notion Faces launched in the first week of 2025, introducing a custom avatar tool that allowed users to create hand-drawn profile pictures. The goal was to reinforce self-expression and individuality while driving engagement across LinkedIn.
To execute this at scale, Notion partnered with Creator Match to source and collaborate with over 80 creators across different niches.
Featuring top creators like Luke Matthews, Brendan Hufford, and Stephanie Nuesi, the campaign tapped into diverse audiences to create a movement around personal branding and identity.
Standout Example
Stephanie Nuesi’s post captured the campaign’s essence through a personal and aspirational lens.
She framed Notion Faces as a way to step into the new year with confidence, embracing individuality instead of trying to “fit in.”
The messaging resonated deeply with LinkedIn professionals, reinforcing the importance of authenticity in personal and professional spaces.
For brands looking to execute high-impact influencer marketing on LinkedIn, this campaign is proof of what’s possible when you pair the right creators with a message that resonates.
2. Giant Newspaper by Hootsuite
Hootsuite is a leading social media management platform that helps businesses schedule content, engage with audiences, and analyze performance across multiple social networks.
Campaign Objective
Hootsuite launched the Giant Newspaper campaign in late 2024 to drive traffic to its newly released Social Media Trends 2025 Report and increase downloads among marketing professionals.
Instead of relying on traditional promotions, Hootsuite took a highly visual, disruptive approach, featuring oversized newspapers with bold headlines to spark curiosity and conversation.
The brand partnered with Brandon Smithwrick, Sophie Miller, and Grace Andrews, leveraging their LinkedIn influence to highlight key insights from the report and encourage downloads.
Standout Example
Sophie Miller’s post perfectly aligned with the campaign’s goal.
She emphasized one of the report’s key findings—that comment sections are becoming more valuable than the content itself—making the insights feel both urgent and actionable.
By blending creativity with valuable industry insights, Hootsuite successfully turned a simple report release into a viral LinkedIn moment.
3. 9-5 Quitters Club by Teachable
Teachable is a platform that helps creators turn their expertise into online businesses. Whether through courses, coaching, or digital products, Teachable gives people the tools to monetize their knowledge and build careers on their own terms.
Campaign Objective
In late 2024, Teachable launched the 9-5 Quitters Club, a movement designed to challenge the traditional career path and inspire professionals to explore side hustles, freelancing, and entrepreneurship.
The campaign included subway ads in New York City, a dedicated podcast, a newsletter, and a practical manual to help people take the first steps toward career independence.
To bring this conversation to LinkedIn, Teachable partnered with Creator Match to execute the influencer-led portion of the campaign.
The campaign featured 10+ creators, including Megan Lieu, AJ Eckstein, and Colby Kultgen, to spark discussions around redefining success in the modern workplace.
Standout Example
Megan Lieu’s post perfectly captured the heart of the campaign.
Instead of just talking about career shifts, she shared her own story—how getting laid off from her corporate job became the moment she finally bet on herself.
By tying this back to Teachable, Megan showed how the platform gives people the tools to take that leap. Her story resonated because it was real, relatable, and deeply personal.
The 9-5 Quitters Club worked because it spoke to a movement that was already happening—people craving more freedom in their work. Instead of pushing a product, it gave them a community, a conversation, and the tools to make it happen.
4. Price Lock by Lyft
Lyft is one of the largest ride-sharing platforms in North America, offering affordable and convenient transportation solutions. Competing with Uber, Lyft has positioned itself as a rider-first company, consistently rolling out features that enhance the experience for both drivers and passengers.
Campaign Objective
Lyft wanted to drive awareness and adoption of its Price Lock feature, which ensures riders always know the maximum fare they’ll pay, thereby eliminating the frustration of unpredictable surge pricing.
The campaign targeted commuters, busy professionals, and budget-conscious riders, showing how locking in fares can make daily transportation more reliable and stress-free.
To spread the word, Lyft partnered with creators like Jalonni Weaver, Andy Pearson, and Jess Ramos, who shared personal stories about how Price Lock made their daily routines smoother.
Standout Example
Jess Ramos’ post captured the relatability of the campaign by addressing a common pain point—morning commutes.
She highlighted the stress of rushing out the door, battling traffic, and worrying about parking, setting up a scenario that many professionals know all too well.
Then, she introduced Lyft’s Price Lock as the perfect solution, allowing her to skip the stress and get to work without breaking the bank.
Her post worked because it didn’t just explain the feature. By tapping into a daily frustration and providing a simple, reliable alternative, she helped Lyft connect with its ideal audience in an authentic way.
5. ClipAnything by OpusClip
OpusClip is an AI-powered video repurposing tool that helps creators and businesses transform long-form videos into short, high-impact clips for social media. By using advanced AI to detect key moments, OpusClip makes it easier for content marketers to maximize the reach and lifespan of their videos without spending hours editing.
Campaign Objective
Content burnout is real, especially for creators and marketers constantly brainstorming fresh ideas. OpusClip wanted to position its AI tool, ClipAnything, as the go-to solution for repurposing content effortlessly.
To showcase its impact, Creator Match partnered with top LinkedIn creators, including Jayde I. Powell, Debora Prossomariti, and Brandon Smithwrick, to highlight how OpusClip helps them save time while keeping their content pipeline full.
Standout Example
Brandon Smithwrick’s post made a strong case for why repurposing content is crucial.
Instead of just explaining the tool, he addressed a common frustration many content creators face: spending too much time creating new content instead of maximizing what they already have.
By demonstrating how OpusClip instantly pulled clips from a 10-month-old video, he turned a product demo into a relatable solution for overworked marketers.
How to Find More Winning LinkedIn Influencer Campaigns
While we’ve covered five standout LinkedIn influencer campaigns, there are many more that have made a significant impact.
New campaigns launch every week, and some of the best-performing ones fly under the radar—unless you know where to look.
That’s where the Creator Match Chrome extension comes in.
With our free tool, brands can easily track, analyze, and uncover top-performing influencer campaigns in real time.
Instead of scrolling endlessly, you can:
1. Find high-engagement campaigns directly from your LinkedIn homepage: The extension surfaces top LinkedIn influencer posts based on metrics like engagement and reach.
2. Identify sponsored content on any creator’s profile: Clicking the green sponsorship boxes in the profile tab reveals past partnerships, making it easier to see who’s working with which brands.
3. Analyze a creator’s post history for sponsorships: Navigate to their posts tab, sort by “sponsored,” and instantly see the influencer collaborations they’ve been a part of.
For brands looking to invest in LinkedIn influencer marketing, our tool removes the guesswork. You get instant access to campaign insights, helping you make informed decisions on creator partnerships and campaign strategies.
Ready to simplify your LinkedIn creator marketing? Install the Creator Match Chrome extension for free today.
Drive Bigger Results with LinkedIn Influencer Marketing This Year
The five campaigns we covered are a blueprint for success on LinkedIn. Each brand took a different approach, but they all leaned into authentic storytelling, strong creator-brand alignment, and a clear campaign objective
As you plan your LinkedIn influencer strategy, use these examples as a guide. What made them stand out? How did they engage their audience? What can you apply to your own brand?
Executing a campaign that delivers real results takes the right strategy and the right creators. That’s where Creator Match comes in. From creator sourcing to full campaign execution, we help brands turn LinkedIn into a powerful growth channel.
Want to discuss your next LinkedIn creator campaign? Schedule a free call with our team today.