Why Creators are Quitting 9-5s
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Who is 9-5 Quitter?
A 9-5 Quitter is more than someone who leaves their day job – they're a visionary who chooses to work on their own terms. Whether maintaining both a day job and side hustle, transitioning from one to the other, or diving straight into creation, 9-5 Quitters forge their own path in earning a living.
The Rebel Spirit
9-5 Quitters challenge conventional wisdom about work. They speak boldly, question the status quo, and inspire others to consider alternative paths. They're the innovators and leaders who dare to think differently.
The Creator's Vision
As creators, they:
- Transform expertise into inspiration
- Think beyond conventional boundaries
- Spark curiosity and deeper conversations
- Shape the future of work and learning
Testimonials
The Teachable team had a great experience working with Creator Match. AJ and his team have a deep understanding of how brands can combine the power of LinkedIn and creators. They delivered top tier service and continue to be a great partner for us.
AJ was super thoughtful on our campaign from start to finish - taking time to understand our brand and goals. Always communicative and enthusiastic. Creator Match is a dream partner and we can't wait for future collaborations!
The Creator Match dashboard is amazing - clear visualizations and thorough performance breakdowns make it incredibly easy to track our campaigns. A game-changer for our media efforts!
AJ is incredibly on his game and quick to answer even the most difficult questions. Beyond expanding LinkedIn reach, he has formed trusted relationships with creators that are impossible to fabricate as a company. A dream experience!
The campaign content categories:
Cool: Teachable is a cool company that works with cool people looking to do cool things.
Relatable: Turn Your Passion Into Profit
Daring: Do What They Said You Couldn't
Supportive: Teachable will help people achieve their personal career goals
And here were some of the Creators in the campaign split into 2 groups
The 9-5 Quitters:
The 9-5 Side Hustlers:
The Results Are In
Teachable launched a MASSIVE campaign called "9-5 Quitters Club" across OOH NYC Subway ads, newsletter, podcast, and our favorite channel, LinkedIn
LinkedIn ATE UP this campaign for 3 main reasons:
1) Rejection of Traditional Norms
The campaign challenges outdated work paradigms and taps into a growing sentiment that work should adapt to individual lifestyles
2) Turning Career Risk into Reward
The campaign reframes risk-taking as an act of courage, aligning with the platform's ethos of career growth and transformation
3) Storytelling for Engagement
Highlighting personal stories of “Quitters” resonates deeply with LinkedIn users, who are drawn to authentic, relatable career narratives
Featured in Campaign Magazine
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