How AG1 launched their first LinkedIn Creator Campaign
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Why This Campaign?
AG1 has built massive audiences across various platforms like podcasts and Instagram but had never established a presence on LinkedIn. Creator Match was tasked with helping AG1 launch their first-ever creator activation on the platform, tapping into LinkedIn's professional audience to expand AG1's reach into a new demographic.
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Creators' Objective
Show your audience how you use AG1 for better digestion and sustained energy/productivity throughout the day and explain why AG1 would be your preferred nutritional supplement for better gut health.
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Content Storyline Strategy
The campaign was built around four key elements:
- Introduce: Creators naturally integrated AG1 into their content, discussing how it fits into their health routine as a research-backed daily Foundational Nutrition supplement.
- Personal Experience: Creators shared authentic testimonials about their experience with AG1, highlighting tangible benefits to their health and daily life. Photos showing creators with AG1 products performed particularly well.
- Educate: Each creator focused on one aspect that makes AG1 a non-negotiable part of their routine, diving deeper into a specific research-backed benefit.
- Offer: All posts included a clear call to action with a special offer: "Tap my link to get a FREE bottle of Vitamin D3+K2 and 5 AG1 Travel Packs with your first subscription."
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Testimonials
At Creator Match, they're passionate about innovation and continuous improvement, and have been a great partner thus far. AJ's communication skills are off the charts — he's a pleasure to work with and we can't wait to continue the partnership!
The campaign posts :
And here were some of the Creators in the campaign
The Results Are In
AG1 launched a targeted LinkedIn campaign called "Nutrition Foundation" across creator partnerships, engaging content, and strategic messaging
LinkedIn engagement EXCEEDED expectations for 3 main reasons:
- Authentic Creator Experiences
The campaign highlights real experiences from creators who genuinely incorporate AG1 into their daily routines, making the content relatable and trustworthy.
- Focus on Performance and Productivity
By positioning AG1 as a solution for busy professionals seeking sustained energy and better focus, the message resonated strongly with LinkedIn's career-minded audience.
- Research-Backed Claims
Each creator focused on one specific, science-supported benefit of AG1, giving the campaign credibility and depth while avoiding overwhelming the audience with too many claims.
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