High engagement on your LinkedIn posts is crucial. It enhances your visibility and helps you drive more valuable interactions. However, with so much content competing for attention, standing out can be challenging.
If you’ve been struggling to break through the noise, it’s time to rethink your strategy. Fortunately, this post is here to guide you.
In this guide, we’ll uncover quick, actionable LinkedIn engagement strategies that actually work. But before we dive in, let’s explore an important, yet often overlooked tactic that supports the other strategies we’ll discuss later.
Here’s what to do to quickly boost engagement on your LinkedIn posts:
Research High-Engagement Posts from Top Creators
To increase engagement on LinkedIn, start by identifying successful creators in your space. Once you have a list of them, analyze the structure and tone of their high-performing posts.
Aim to answer questions like:
- What topics do they cover?
- What content formats drive the most engagement for them?
- What strategies do they use to engage with their audience in the comments?
This may sound like a challenging task, but you can speed up the process by using free tools like the Creator Match Chrome extension.
As a leading influencer marketing agency and platform, we developed this extension to save time while analyzing hundreds of LinkedIn profiles to find ideal influencers. Fortunately, we’ve made it available to the public, so you can save time too.
Here’s how to use the free tool:
Remember the list of top creators in your niche you compiled earlier? Now it’s time to use it. Start by selecting the first creator whose content you’d like to research.
For example, Sahaj Bana’s profile is a great starting point if you’re in the recruitment space.
While on the creator’s page, navigate to the ‘Posts’ tab in our Chrome extension, and sort the posts by ‘Total Engagement.’
Our tool also lets you sort any creator’s posts by date and specific engagement metrics (likes, comments, or shares). You can even narrow your search to a specific timeframe, such as the past 180, 90, or 30 days.
Additionally, you can navigate to the ‘Stats’ tab to see which post formats drive the most engagement for that creator.
For example, the image below shows that text posts have driven the most engagement for Sahaj in the past 180 days.
After gathering insights from the top creators on your list, incorporate the patterns you observe into your own strategy while maintaining your unique voice.
With this crucial first step checked off, you’re ready to dive into the actionable strategies that will boost your LinkedIn post engagement.
Let’s get right into it.
5 Proven Strategies to Boost Engagement on LinkedIn Posts
If you’ve been striving for more likes, shares, and comments, you’re not alone. To help you achieve better results, here are five insider strategies that top creators use to consistently boost engagement on their LinkedIn posts:
1. Craft Attention-Grabbing Content
High engagement on LinkedIn doesn’t start when your post goes live—it begins long before that, in the content creation phase.
Whether you're writing or producing video content, it needs to be more than just relevant. It has to be irresistible.
To gain traction, you must understand your audience’s pain points, needs, and interests. Then, strategically craft your message to capture their attention within those crucial first few seconds.
This is the foundation for creating content that stands out.
Want to learn more about this? You’re in the right place.
Here are three steps to creating attention-grabbing content that sets the stage for high engagement:
I. Begin with a Captivating Hook
A strong hook sparks curiosity, connects with your reader’s interests or pain points, and motivates them to keep reading. It sets the tone for your entire post and increases the likelihood of engagement through likes, shares, or comments.
On the other hand, a weak hook can cause even valuable content to be overlooked in the LinkedIn feed, reducing its impact and reach.
One effective way to create a compelling hook is by using emotional triggers.
Emotions play a key role in decision-making, and content that stirs emotions like curiosity, empathy, surprise, inspiration, or FOMO (fear of missing out) is more likely to resonate and prompt action.
Here are five examples of captivating hooks to consider:
- Curiosity: "What’s the one mistake even seasoned professionals make on LinkedIn? Let me tell you…"
- Empathy: "Struggling to get your posts noticed? You’re not alone, and there’s a simple fix."
- Surprise: "I doubled my LinkedIn engagement in a week—without posting more content. Here’s how."
- Inspiration: "Your next LinkedIn post could change your career—if you know this one secret."
- FOMO: "While you’re scrolling, others are using this strategy to boost their LinkedIn engagement. Are you missing out?"
Here’s a real-life example of a LinkedIn post that uses FOMO to grab users’ attention:
As of this writing, the piece is Sahaj’s second highest-engaging post in the past 180 days.
II. Keep Your Message Clear and Concise
Ensure your message is as clear and concise as possible. When your content is straightforward, your audience can quickly grasp the main idea without wading through irrelevant details.
Clarity also increases the impact and memorability of your message, encouraging more shares and boosting visibility. A clear message reduces the risk of misinterpretation or confusion, making it more likely that your audience will engage.
By valuing your reader’s time and delivering a clear message, you make it easier for them to connect, engage, and share, ultimately increasing your LinkedIn engagement.
III. Add a Human Touch to Your Content
Infusing your content with a personal touch fosters genuine connections and encourages interaction. Unlike rigid, AI-generated content, sharing personal stories or insights makes your message relatable and engaging.
You can also infuse relatable humor in your writing, like AJ did here:
A human touch evokes emotional responses and invites readers to respond as if they’re in a conversation with you. Incorporating storytelling, simplifying complex ideas, and tailoring your message to your audience’s interests can make your content stand out.
This authenticity helps build a community of engaged readers who are more likely to like, comment, and share your content over time.
IV. End with a Clear Call to Action
A clear call to action (CTA) tells your readers exactly what you want them to do next. Whether it’s sharing their thoughts, reacting to your post, or clicking a link, a CTA guides your audience from passive reading to active engagement.
Without a CTA, even the best content can leave readers unsure of how to participate. For example, in Justin Welsh’s LinkedIn post (shown below), he masterfully ends with a question:
“What idea will you commit to executing?”
This simple yet powerful CTA encourages his audience to reflect and respond, thereby boosting engagement.
Always include a specific CTA, such as asking for their opinion, sharing an experience, or posing a question. This not only invites further conversation but also increases engagement.
2. Use Visuals to Make Your Posts Stand Out
Incorporating high-quality visuals in your LinkedIn posts helps you stand out in a crowded feed. Whether you’re illustrating a concept, sharing data, or presenting a process, visuals simplify complex ideas and make your content more accessible to a broader audience.
A strong visual—whether it’s an image, infographic, video, or carousel—grabs your reader’s attention and encourages them to stop scrolling. High-quality images also enhance your message and make it more effective, whereas poor-quality visuals can undermine your content and hurt your credibility.
LinkedIn posts with images generate twice as much engagement as plain text posts. However, prioritize using authentic images over stock photos. According to a recent Venngage report, original images perform better than stock images.
Video content is another highly effective tool for driving engagement, while infographics and carousels excel at conveying complex ideas in a simplified, digestible way.
Overall, leveraging strong visuals gives your content a competitive edge in the LinkedIn feed, increasing its chances of being noticed.
3. Post at the Optimal Times
To quickly increase engagement on LinkedIn, timing is a crucial factor.
LinkedIn’s activity patterns differ from casual platforms like Facebook, TikTok, or Instagram due to its professional focus. Therefore, the best times to post generally align with workday schedules.
For instance, Coschedule provides insights on key posting times for LinkedIn, as shown below:
Posting during peak times ensures your content is seen when your audience is most active. Key advantages of posting during these periods include:
- Increased Visibility: Your post is more likely to appear in the feeds of your connections and followers during their active hours.
- Higher Engagement Rates: Posts during high-traffic periods often receive more likes, comments, and shares. Early interactions also encourage LinkedIn’s algorithm to display your post to a broader audience.
Understanding your audience’s habits and time zones can further refine your strategy. For example, tech professionals might engage in the late mornings, while finance professionals may be more active in the early afternoons.
Experimenting with different posting times across various regions and time zones can help you optimize for maximum engagement.
By targeting peak activity periods, you increase your chances of boosting engagement, leading to greater visibility and influence on LinkedIn.
4. Engage Actively with Your Audience
Actively engaging with your audience is key to building strong relationships and earning their trust. It goes beyond posting content—it involves interacting in meaningful ways that create a genuine connection with your followers.
For example, responding to comments on your posts and participating in conversations shows your audience that you value their input and make them feel heard. This extra effort can lead to stronger connections and increased loyalty.
Regular interaction also positions you as an approachable and credible professional, which helps build trust—an essential factor in driving engagement. People are more likely to engage with your content when they trust you.
Furthermore, active engagement creates a feedback loop that encourages more interaction.
For instance, if someone comments on your post, replying with a related question can keep the conversation going and attract additional participants. Similarly, asking open-ended questions can spark further discussion and invite others to join.
This increased activity boosts the visibility of your post, as LinkedIn’s algorithm favors content with higher engagement.
Moreover, when you actively communicate with your audience and answer their questions, you demonstrate expertise and establish yourself as a thought leader in your niche.
Lorraine K. Lee does this exceptionally in her posts, like this one:
The outcome? She fosters community, builds healthy relationships, and drives more interaction.
In short, consistent engagement not only improves your post’s visibility but also strengthens your professional presence on LinkedIn.
5. Optimize Your Posts with Strategic Hashtags
Hashtags are a powerful tool to make your LinkedIn posts more discoverable. When used correctly, they help categorize your content and get it in front of the right audience.
But here’s the catch—using hashtags effectively requires a thoughtful approach.
So, how do you do it? Here are our top three actionable tips:
I. Use Relevant Hashtags
Start by choosing hashtags that align with your content and are meaningful to your audience.
For instance, if you're sharing tips on personal branding, use hashtags like #PersonalBranding, #CareerGrowth, or #LinkedInTips.
But be careful—overcrowding your post with too many hashtags can make it look spammy. Stick to 3–5 relevant hashtags per post.
II. Follow Trending and Niche Hashtags
Want to get in on the conversation? Use trending hashtags within your industry to increase visibility.
For example, hashtags like #ContentMarketing or #DigitalMarketing are popular choices if you're in marketing.
However, don’t overlook niche-specific hashtags such as #B2BMarketing or #InboundStrategy to target a more engaged audience.
III. Balance Broad and Specific Hashtags
Here’s a smart move—combine broad hashtags with more specific ones.
Broad hashtags like #Leadership or #Entrepreneurship can give you wider reach, while specific ones like #TechLeadership or #FemaleEntrepreneur will attract users who are deeply interested in those topics. The goal is to strike a balance between reach and relevance.
Pro Tip: Want to find the best hashtags quickly? Use the Creator Match Chrome extension to discover the top hashtags used by influencers in your niche and apply them to your content for better results. See our tool in action below on Lorraine’s profile:
Your LinkedIn Engagement Journey Starts Now
Boosting engagement on LinkedIn doesn’t happen overnight, but by consistently applying the right strategies, you’ll start to see meaningful results.
Remember, success comes from testing new ideas, learning from top creators, and refining your approach. The more you invest in this process, the better your engagement will become.
Want to accelerate your LinkedIn growth? Take advantage of the Creator Match Chrome extension. Our tool helps you analyze top creators and discover what works best in your niche. Install it for free today.
