How to Find LinkedIn Influencers Easily [A 2025 Guide]

LinkedIn has become a powerful platform for marketing, with 75% of B2B buyers reporting that thought-leadership content on LinkedIn significantly influences their purchasing decisions.

LinkedIn influencers, who are recognized thought leaders in their fields, leverage their expertise and authority to boost brand visibility and credibility. 

By partnering with these influencers, B2B marketers can generate up to three times more high-quality leads than campaigns without influencer involvement.

If you’re looking to harness the growing potential of LinkedIn influencer marketing, this guide will walk you through the steps to find the ideal LinkedIn influencers for your brand.

Let’s get started.

Things to Do Before Searching for Influencers on LinkedIn

Before starting your search, you need to do a little groundwork. This will help you get the best results out of your search for LinkedIn influencers to partner with.

Here are our best tips on how to get ready:

1. Set Clear Campaign Objectives

Knowing what you want to achieve with your campaign is the first step in building an effective influencer marketing strategy. This clarity allows you to identify influencers who align with your campaign goals.

For example, if your objective is to drive brand awareness, you should focus on influencers in your niche who have a large following. Note that large followings often have lower engagement rates. If your objectigve is clicks and conversions, focus on small to midsize Creators in your niche that have higher engagement rates. You can then use analytical tools like the Creator Match Chrome extension to evaluate these influencers and review engagement metrics, content performance, post freqyency, sponsored content, and so much more.

Colby Kultgen is an excellent example of an influencer known for his extensive reach and active audience.

2. Identify and Understand Your Target Audience

To find the right LinkedIn influencers for your marketing campaign, it's crucial to know and understand your target audience. This means knowing how they interact with marketing content and their buyer’s journey. 

With this knowledge, you can narrow your search to influencers who genuinely resonate with your audience.

According to a Forrester report, over 90% of surveyed B2B buyers trust information from peers in their industry more than other sources. Leveraging this insight can significantly improve your influencer search and campaign outcomes.

For example, if you’re a legal tech company aiming to reach law firms with a tech-forward approach to business, it’s wise to partner with a LinkedIn influencer who shares a similar profile with your target audience.

3. Research Competitors Strategies

The best way to get ready to find LinkedIn influencers that fit your marketing strategy is to learn how your competitors are using LinkedIn influencers for their marketing.

This will give you insights into what you need to make your own LinkedIn influencer marketing strategy work.

For example, using the Creator Match Chrome extension, you can see the sponsored content made by other LinkedIn creators for your competitor.

This will help you determine the kind of content that works for your audience, and the LinkedIn creators in your niche that are suitable for the job.

Here’s how to filter the posts of influencers (like Nathan Hirsch) with the Creator Match Chrome extension to find the ones that are sponsored:

5 Effective Tactics for Finding LinkedIn Influencers

Once you are ready to get started on your search for LinkedIn influencers, you need to know how to go about the task efficiently. This will ensure that you get the best results from your search and make the most out of your LinkedIn influencer marketing strategy.

Our five effective tactics will teach you how to find influencers on LinkedIn for an optimized marketing campaign.

1. Partner with an Influencer Marketing Agency

Finding the right influencers on LinkedIn can be challenging, but you don’t have to go it alone. Partnering with a specialized LinkedIn agency like Creator Match can simplify the process and connect you with top influencers in your niche.

Creator Match excels at helping world-class brands like HubSpot, Notion, Wix, Teachable, and BetterHelp find the perfect influencers to amplify their message on LinkedIn. 

By working with us, you gain access to a curated network of influencers who align with your marketing goals, ensuring your campaigns are both impactful and efficient.

One factor that sets Creator Match apart is our comprehensive support—from negotiating with influencers to managing your entire campaign. 

Additionally, we provide brands with real-time access to analytics, giving you full visibility into your campaign’s performance every step of the way.

Here’s an example:

Ready to grow your brand with LinkedIn influencer marketing? Schedule a call with us today and discover how our expertise can take your campaign to the next level.

2. Use LinkedIn’s Boolean Search and Advanced Filters

One of the most effective methods for finding influencers on LinkedIn is by leveraging LinkedIn’s Boolean search operators.

This powerful tool allows you to create highly specific search queries, enabling you to filter out irrelevant profiles and focus on influencers who precisely match your criteria.

Boolean search operators like AND, OR, and NOT can help you combine or exclude certain terms to refine your results.

For instance, if you’re looking for influencers in the B2B SaaS space, you could input keywords like “B2B OR SAAS AND Digital Marketing” to find profiles that focus on these areas.

If you want to exclude certain roles, such as founders, you could use a search string like “[Industry] Thought Leader NOT Founder” to narrow down your results to the most relevant influencers.

In addition to Boolean operators, LinkedIn’s advanced filters allow you to fine-tune your search even further. You can filter by location, job title, industry, company size, and more.

For example, if your target audience is based in North America and you want to collaborate with influencers in the technology sector, you can apply filters to show only those who fit these parameters.

3. Attend LinkedIn Live Events

Networking has always been a useful strategy for building connections. LinkedIn Live events create an opportunity for industry players to network remotely.

Through LinkedIn Live events, you can meet and connect with influencers who are active in your niche.

Scope out events hosted by LinkedIn influencers you are interested in. Attending these events will help you build rapport and make future collaborations easier.

You will also get an opportunity to assess the level of their influence and reach through the engagements and performance of the live event.

For example, LinkedIn Live typically has more engagements than other forms of native videos. When there are low engagements on the influencer’s live event hosted on LinkedIn Live, it can be a tell-tale sign of poor connection with the audiences.

Interestingly, you can also find other LinkedIn influencers in attendance regardless of who the host is. The important thing is to identify the active voices in your industry and begin to build rapport.

Here are two useful tips for engaging influencers on LinkedIn Live events:

I. Ask Questions

Questions are a brilliant way to draw attention to yourself. Ask intelligent questions that are relevant to the conversation.

You can use open-ended questions to get a lot of valuable input. However, make it brief and precise. Also, try not to ask way too many questions. One or two questions are enough.

After your question has been answered, show gratitude. A good question will leave an impression, but your gratitude will reinforce that impression.

This makes it easier for you to be remembered when you follow up on a networking connection.

II. Make Relevant Contributions

Again, say something intelligent and relevant to the conversation. For instance, you can share an opinion or an observation about the presentation.

Make sure to start your comment with an appreciation for the host or speakers. A simple thank you is enough.

To make your comment really stand out, use a conversation starter. This way, you can grab attention and also see which influencers share similar values with your brand.

The idea is to find LinkedIn influencers with values that align with the vision and objectives of your brand.

4. Explore Industry Hashtags

Statistics show that LinkedIn posts with hashtags have way more engagements than posts without.

Influencers use relevant hashtags in their posts to enhance discoverability and expand their reach. This makes hashtags useful in searching for LinkedIn influencers you can partner with.

For example, hashtags like #blockchain, or #digitalcoin can be used to find influencers in the digital currency sector.  

Here are two tips on how to spot the best hashtags to follow:

I. Analyze High-Performing Content

Look for content in your niche that is excelling with high engagement rates. Track the most frequent hashtags used in these posts and follow the hashtag. This will enable you to easily find LinkedIn influencers using the relevant industry hashtag.

You can even use our Chrome extension to analyze the profile of any top creator and see the popular hashtags they use.

Here’s an example from Juliet Tripp’s profile:

II. Explore Industry-Specific Groups

Industry-specific groups and forums are littered with hashtags. These hashtags help with the growth of the community.

You can explore industry-specific groups and forums on LinkedIn and other platforms to find popular hashtags in your niche.

Also, trending topics in groups can provide inspiration for hashtags to look out for.

5. Track and Research Viral Content Creators

Tracking viral posts is one of the ways to find LinkedIn influencers who are performing well.

LinkedIn influencers with regular viral content can be great assets to the success of your marketing campaign. This is because frequent viral posts indicate brand loyalty and a strong connection with the audience.

A viral post typically spreads fast through shares, likes, and comments. This means you can find viral posts by regularly monitoring your feeds.

After your discovery, you can launch your research on LinkedIn influencers with viral posts using a analytics tool like the CM Chrome extension.

This allows you to view the creator’s previous performance and gain insights into the type of content that resonates best with their audience through engagement insights.

Here’s an example profile:

Best Practices for Working with LinkedIn Influencers

1. Personalize your Outreach

It is best to use personalized messages when reaching out to LinkedIn influencers you intend to partner with. This shows you have done your research well, and you can appreciate their value addition to your marketing campaign.

A good example of a personalized message can entail mentioning a common interest you have that you have identified through their content.

2. Establish Clear Collaboration Guidelines

Identify and understand each other’s goals and expectations for your LinkedIn influencer marketing collaboration. This will guide the flow of your collaboration and help ensure a smooth partnership.

It is best to set expectations that are realistic and measurable. This helps in tracking compliance.

For example, you can use the Creator Match Chrome extension to discover insights about sponsored content made by an influencer on LinkedIn.

This way, if you have expectations for the type of content or number of posts that should be sponsored, you can easily track compliance.

3. Prioritize Authenticity

Authenticity is one of the keys to building trust and genuine connections.

Focus on connecting with LinkedIn influencers that align with your brand values. This can impact the success of your partnership and the outcome of your influencer marketing strategy.

4. Monitor and Measure Performance

To get the most out of your LinkedIn influencer marketing campaigns, you have to monitor and measure the performance of the campaigns.

You can use LinkedIn Analytics for this, or leverage analytical tools provided by reputable LinkedIn influencer marketing agencies like Creator Match to track campaign performance.

5. Foster Long-Term Relationships

Once you’ve built a relationship with influencers on LinkedIn for your marketing campaigns, try to maintain it with regular engagements. This is a brilliant way to keep communication lines open for future collaborations. 

You can also leverage your relationship to access new and valuable information about your industry from an industry expert.

Achieve Your Brand Goals with the Right LinkedIn Influencers

Influencer marketing on LinkedIn offers significant potential for boosting your brand’s visibility and credibility. With the strategies outlined above, you can effectively find LinkedIn influencers who align with your brand’s goals and values.

However, the process of identifying and engaging the right influencers can be time-consuming and complex. 

Thankfully, reputable LinkedIn influencer marketing agencies like Creator Match can handle everything for you—from finding and pairing you with the ideal LinkedIn influencers in your niche to managing and monitoring your campaigns.

Ready to unlock the full potential of LinkedIn influencer marketing? 

Let Creator Match help you drive meaningful results with your campaigns. Schedule your free strategy session with us today.