LinkedIn isn’t just for job seekers anymore.
It’s become a thriving platform for creators to share ideas, build influence, and connect with audiences. For brands, this opens up a unique opportunity: partnering with LinkedIn creators to launch campaigns that inspire and engage.
One brand that nailed this is Teachable. Their "9-5 Quitters Club" campaign became a sensation, proving how powerful LinkedIn creator campaigns can be.
Source: Teachable
But what made it stand out?
We interviewed Olivia Owens, Teachable's Creator Partnerships Lead, to uncover the secrets. Olivia, a Forbes 30 Under 30 alum, shared insights that can transform how brands approach LinkedIn campaigns.
Ready to learn how to create your own successful LinkedIn creator campaign? Let’s dive in.
6 Tips for a Winning LinkedIn Creator Campaign
Crafting a LinkedIn creator campaign that stands out isn’t easy. But with the right strategies, you can create something unforgettable—just like Teachable’s “9-5 Quitters Club.”
Here’s how to make it happen:
1. Choose Platforms That Align With Your Goals
A great campaign starts with picking the right channels.
According to Olivia, the goal of the “9-5 Quitters Club” campaign was brand awareness. This meant reaching audiences where they already were—and in New York City, that meant the subway.
Source: Teachable
Teachable leveraged the subway as a high-visibility medium while using LinkedIn to connect with professionals on a platform where career conversations thrive.
But they didn’t stop there. Olivia shared that the campaign also utilized podcasts and newsletters, which allowed Teachable to dive deeper into storytelling. Each platform had a distinct role in amplifying the voices of creators, not just the brand.
If your campaign is targeting professionals, a similar approach can work. Pair high-visibility channels like LinkedIn with platforms that allow for deeper engagement, such as email newsletters or industry-specific podcasts.
For instance, a campaign for a tech product might blend LinkedIn with events like tech meetups or sponsorships in popular coding podcasts.
2. Partner With Creators Aligned With Your Campaign’s Mission
The creators you choose can make or break your campaign.
Olivia emphasized that for the “9-5 Quitters Club,” the focus was on finding creators who were already having relevant conversations. These creators were advocates for leaving traditional 9-to-5 jobs and transitioning into entrepreneurial or creative careers.
The campaign also featured creators who were successfully balancing their 9-to-5 roles with creative pursuits, showcasing diverse perspectives on redefining work.
By partnering with the right creators, Teachable ensured the campaign felt authentic and seamlessly tied into ongoing discussions.
For instance, instead of selecting creators based solely on follower counts, Teachable prioritized those who could share their journeys and inspire others to rethink their work lives.
One such creator was AJ Eckstein, who transitioned from his traditional 9-to-5 consulting job to found Creator Match, a LinkedIn marketing agency helping brands and creators connect.
This strategic partnership helped bring the campaign’s message to life in a way that resonated deeply with audiences.
When choosing creators, focus on alignment over numbers.
If your campaign is about sustainability, collaborate with creators who champion eco-friendly practices in their content. This ensures the campaign feels natural and credible to their audience, fostering trust and engagement.
3. Make Your Campaign Emotionally Resonant
Emotion is the glue that makes campaigns stick.
Olivia shared that the emotional side of the “9-5 Quitters Club” campaign played a huge role in its success. It wasn’t just about promoting a product or service—it was about tapping into a shared experience.
By encouraging people to share their own 9-to-5 stories, Teachable created a space where audiences felt seen and heard.
The campaign also struck a balance between inspiration and relatability. Creators weren’t just sharing polished success stories. They opened up about the challenges and fears that came with leaving traditional jobs. This vulnerability helped build trust and engagement with the audience.
To replicate this, craft messaging that resonates with your audience’s values and aspirations. For example, if your campaign focuses on career growth, ask audiences to reflect on their biggest professional challenges.
By making your campaign interactive and relatable, you create a personal connection that lingers long after the campaign ends.
4. Give Creators Creative Freedom
Micromanaging creators can stifle the authenticity your campaign needs to thrive.
Olivia stressed the importance of giving creators the freedom to share their stories in their own way.
For the “9-5 Quitters Club” campaign, Teachable trusted creators to craft content that felt genuine to their audiences. This approach allowed the campaign to resonate more deeply because the creators’ voices shone through.
By stepping back and letting creators lead, Teachable ensured the message didn’t feel scripted or forced. Instead, it felt personal—like a friend sharing their journey rather than a brand making a pitch.
For example, Megan Lieu, one of the creators in the campaign, shared a heartfelt post about her family’s career background and her own journey to quitting the corporate world. Posts like hers added a layer of authenticity that connected with audiences on a deeper level.
When working with creators, resist the urge to control every detail. Provide a clear brief, but trust their expertise in connecting with their followers.
5. Define Metrics for Success From the Start
A campaign is only as good as its ability to achieve measurable results.
For Teachable’s “9-5 Quitters Club” campaign, impressions were a key metric. Olivia mentioned that people kept saying they saw the campaign “everywhere” on LinkedIn. This widespread visibility was a strong indicator that the campaign had achieved its goal of brand awareness.
The takeaway? Decide on clear metrics before you launch.
Are you aiming for visibility, engagement, or conversions?
If your campaign’s goal is to increase brand awareness, focus on metrics like impressions and shares. On the other hand, if you’re targeting conversions, measure clicks, sign-ups, or sales directly tied to the campaign.
At Creator Match, we make this process easier by providing brands with a comprehensive dashboard that details every key metric needed to evaluate campaign success.
From impressions to earned media value and conversion rates, our dashboard ensures you have all the insights you need at your fingertips.
Our dashboard also shows how impressions translate into clicks and engagement, helping you assess whether your campaign resonates with your audience or if adjustments are needed mid-campaign.
By setting your target metrics early and tracking them consistently, you’ll be able to measure success effectively and make real-time improvements to optimize results.
6. Be the Support System, Not the Spotlight
Sometimes, the best thing a brand can do is step aside.
Olivia’s advice for brands is simple: “Get out of the way as much as possible and empower creators to do what they do best.”
This approach was central to the success of the “9-5 Quitters Club” campaign. By giving creators the spotlight, Teachable ensured the campaign felt authentic and relatable.
Rather than making the brand the hero, Teachable focused on amplifying the voices of creators. This shift allowed the campaign to connect on a human level, resonating with audiences who saw themselves in the stories shared.
To replicate this, think of yourself as the enabler. Provide creators with the resources and support they need, but let them take the lead.
For instance, if you’re launching a LinkedIn campaign, let creators share their personal experiences with your product or service in their own words and style. This authenticity builds trust and drives engagement.
Bring Your LinkedIn Creator Campaign to Life
Launching a LinkedIn creator campaign that resonates takes careful planning, authentic partnerships, and trust in the creators you collaborate with.
Teachable’s “9-5 Quitters Club” proved that putting creators at the forefront, crafting emotionally resonant messages, and choosing the right platforms can make your campaign unforgettable.
If you’re ready to take your LinkedIn marketing efforts to the next level, Creator Match is here to help. As a leading LinkedIn creator marketing agency, we’ve partnered with top brands like Teachable, Teal, and Notion to deliver campaigns that inspire and drive results.
Ready to plan your next LinkedIn creator campaign? Book a call with our team to explore how we can help you execute campaigns that inspire and deliver results.
Want to discover the right creators for your campaign? Use the Creator Match Chrome extension, a powerful free tool to connect with creators who align with your brand’s goals.
Your next big campaign could be just one call—or one click—away. Let’s make it happen!
